There are three different types of keywords:
1- Head keywords- one or two keywords for a generic range.
2- Body keywords- two to three specific words for a specific audience.
3- Long-tail keywords- four, five, or more extremely specific keywords that can tell the name of a brand, or a store, a state, or a neighborhood.
Anyone that is creating content for the internet shouldn't think of the users at first. The meaning, the relevance, and the authenticity of the content, is always the way to start. And that can be for a website about art, online clothing store, or a local hardware webpage.
Others content consideration factors are keyword positioning, heading, subheading, outbound links, lists, fonts, proofreading, plagiarism, high-quality, and intuitive content.
There are tools that can help with implementing content consideration factors such as copyspace, digg, and linkedin pulse. They help on finding trends, researching niches, finding views and reviews, building audience, plagiarism and so on.
Auditing a website’s SEO is important because by auditing it, there is no missing out on traffic and potential customers.
SMM- marketing, increasing awareness, visibility, engage with users, and brand visibility.
SMO- Optimizing, refining of pages, enhance UX, brand awareness.
Some of the best practices to optimize social media content are increasing brand awareness and identity for example.
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